BizBeat

by Morri Mostow

Townships get national media boost

 

Antiquing in the Eastern Townships is the theme of a feature article published in the May/June 2002 issue of Via Destinations Canada magazine. Written by myself and husband Doug Long, this three-page article highlights antique and curio shops from Bromont to Magog, with emphasis on the Knowlton area. Readers also learn about things to see and do, plus where to stay and eat in our picturesque area.

 

With the spring antiquing season upon us, this article, which reaches more than 532,000 people across Canada, should help kickstart our summer tourist season. Via Destinations Canada, Via Rail’s onboard magazine, is published bi-monthly and inserted into major newspapers from Halifax to Vancouver, including the Globe & Mail, The Gazette, Toronto Star, Windsor Star and six French newspapers in the Maritimes, Quebec and Manitoba. Sixty thousand copies are read by train travelers from coast to coast.

 

Café Inn welcomes new owner

Bill Mallinson has escaped the hustle and bustle of Los Angeles for the quiet charm of Knowlton Last month, he quit his job and bought Café Inn, in the Mill Pond Plaza, from Martha Deschamps and Michel Cadeau. Bill is Jodi Mallinson’s older brother. Jodi and husband Nils Fluck co-own the Knowlton designer clothing shop Hurricane Grace.

“It was time to make a change. I wanted to run my own business, slow down and give myself and my family a better quality of life,” explains Bill Mallinson. “The Café was a great opportunity. It is a very successful operation and owning it will let me return to my former career as a chef.”

Mallinson has been in Knowlton for the last three weeks with his oldest son, Wesley (9), who is now finishing grade 3 at Knowlton Academy. The rest of the family, Charlie (5), Kate (7) and their mother Tracey, a homeopathic counselor and holistic nutritionist, will be arriving from Los Angeles early in June to settle into their new home on Benoît Ave.

Mallinson has already introduced a martini bar (Friday afternoons, from 4:30 to 7 p.m.) and plans to showcase local musicians at the café. Jazz group Das Trio is booked for a return engagement on Saturday evenings in July and August.

Patrons will find the tasty menu unchanged, with its gourmet, thin-crust pizzas — provençal, chèvre, capicolo or fradioviola (spicy sausage) — and its hearty breakfasts of eggs Benedict, eggs Florentine, or homemade French toast and waffles. On Friday and Saturday evenings, Chef David Chantecaille (formerly of the Néroli restaurant) creates his fabulous table d’hôte menus, at prices ranging from $15 to $22 for an appetizer and main course. “His broiled lobster on homemade fettuccini and his foie de gras mousse are truly outstanding,” says Mallinson.

The familiar, friendly staff —Nathalie, Stéphane, Julie and Louis — are staying on and former owner Martha Deschamps will help Mallinson with the transition.

The Café is open seven days a week, from 9 a.m. to 6 p.m. from Sunday to Thursday (the kitchen closes at 5 p.m. but coffee, pastries and crudités are served until 6 p.m.), and from 9 a.m. to 9 p.m. on Friday and Saturday. Dinner starts at 5:30 p.m., giving theatre-goers ample time for a leisurely meal before taking in a show at the Playhouse across the street. Breakfast is served from 9 a.m. to noon. Everything is prepared on the premises except for a few of the scrumptious pastries, which come from a top Montreal patisserie.

Café Inn, 264 Knowlton Road, Knowlton. Tel: (450) 243-0069.

Vote dog!

The Victorian Days in Knowlton Dog Pageant (May 20) is fast approaching. It’s time to cast your votes for the “Best In Store Dog.” Fifteen Knowlton merchants and Pur Animal in West Brome have ballots and ballot boxes at the ready. This fundraiser supports the Montérégie SPCA and the Frontier Animal Society, so vote early and vote often. There are no restrictions.

It only costs 50 cents per vote, and each ballot gives you another chance to win a gift certificate from participating merchants. Winners will be drawn throughout the Dog Pageant festivities on Monday afternoon, May 20, from 12:30 to 5 p.m. in Coldbrook Park.

There’s still time to enter your pooch in the Dog Pageant fun and games. Just fill out a registration form ($3 per dog) at any of the stores displaying a Dog Pageant poster in their window. Pageant dogs will parade down Lakeside, from England Hill Heritage, into Coldbrook park, where they will win treats and prizes awarded by judges Diana Severs, Diana Partington and Jeff Grenier. Dogs and dog lovers are sure to have a frolicking good time!

To get into the spirit of the day, everyone is encouraged to dress in period costume.

Lawrence Antiques 4th Annual “Garage Sale” on May 18

Attention treasure hunters. Lawrence Antiques is holding its eagerly anticipated “garage sale” in the courtyard in front of the store next Saturday, May 18. Owner Kirk Lawrence will be clearing items from the store’s basement and from his own attic. Several of his friends will add their wares to the mix. “This eclectic outdoor market will last until we run out of stuff,” says Lawrence, who advises keeners to arrive early.

Saturday, May 18, from 8 a.m. at Lawrence Antiques, 107 Lakeside (corner Victoria), Knowlton. Tel: (450) 243-5556.